General stores and pharmacies are expected to decorate with cardboard Halloween pumpkins and smiling vampires. In other words, completely inoffensive in every way. So when I came across the following in a trendy Montreal neighborhood, I felt vicariously proud not to be so boring. If I could afford their high priced name-brand eyewear I would certainly entertain the idea of shopping there, just because I appreciate this window display. See? Advertising does work.